Vanessa Patrick

Vanessa Patrick, PhD. is the Associate Dean for Research, the Bauer Professor of Marketing and lead faculty of the Executive Women in Leadership Program at the Bauer School of Business at the University of Houston.

Her research has been published in top-tier academic journals in psychology, marketing, and management, and popular accounts of her work have appeared in the New York Times, Wall Street Journal, NPR, LA Times, Business Week, Fast Company, Forbes, Huffington Post and Washington Post. (Fall 2023)